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VIDEO SEMINAR: How to Set Prices the Smart Way

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Pricing strategy is the sleeping giant of marketing strategy. The marketing mix element with perhaps the greatest potential to affect the bottom line and properly position a brand or a company with its target audience – yet the one most often relegated to a simple financial or sales decision, without regard for its impact on the brand or company image.

This seminar will address the role of pricing as a marketing tool, and explain the potential risks an entrepreneur faces when the pricing strategy isn’t consistent with the positioning or the other marketing mix elements.

It will also include case studies, a do-it-yourself example adapted from the real world and specific how to actions that deal with list prices, promotional pricing, and rules of thumb for various pricing strategies.

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About Metroinfo

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MetroInfo At A Glance
MetroInfo addresses consumer buying behavior in ways never before considered by Internet and traditional media marketers.

Safe and Reliable. MetroInfo certification offers consumers piece of mind. This is also beneficial for businesses as consumers are willing to pay more if they feel they are getting a dependable and trustworthy service provider or product. Over 54% of people recently surveyed stated they would be willing to pay more for quality products.

Research Backed. The MetroInfo consumer behavior model is based upon scientific research that clarifies some of the psychological factors buyers face every time they purchase a product or service. These include theories of consumer choice, consumer education (in relation to products or services), and consumer information overload.

Quality Site Traffic. The MetroInfo marketing system utilizes patent pending traffic initiation technologies that are unavailable from other partners. These include the Target Audience Initiator (TAI) and Targeted Audience Applications (TAA).

Economy of Scale. MetroInfo’s local advertising economy of scale allows businesses of all sizes to reap the benefits of professional and extensive marketing campaigns.

Community Based.
With a truly community based approach, MetroInfo is bringing back the time tested local economic circle. Among other things, local economic circles create a sense of community, save individuals time, and help preserve natural resources by reducing transit distances. 
 


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425 South Stark Highway
Weare, New Hampshire 03281

Phone: 603.529.8175

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